How to Create LinkedIn Carousel Post or PDF Post

LinkedIn Carousel Posts are an engaging way to share information and showcase expertise. They can significantly boost your post's reach, with studies showing they perform 2.2X to 3.4X better than regular text or image posts. Here’s how you can create one using the Social Planner tool:

Steps to Create a LinkedIn Carousel or Document Post

• Go to the Social Planner Tool

  • Navigate to Marketing > Social Planner in your dashboard.

• Connect Your LinkedIn Account

• Link either a LinkedIn page or your personal profile.

• Start a New Post

• Click "New Post" to open the post composer.

• Select Social Accounts

• Choose LinkedIn (and any other platforms) from the dropdown.

• Add Your Content

• Write your post content in the text editor.

• Upload Your File
  
  

• Click the file upload icon (between the image and video icons).
• Upload PDFs: Post them as LinkedIn carousels.
• Import Photos: Convert photos into a PDF to post on LinkedIn.
• You can rename the PDF and add a watermark if needed.

Additional Tips

• Document Limits: LinkedIn allows up to 300 pages and a 100 MB file size per document.
• PDF Conversion: Imported PDFs are automatically converted into images for posting.
• Platform Adjustments:

• For Instagram, the images are cropped to meet its aspect ratio requirements.
• You can delete media by clicking the 'X' on the preview.

By following these steps, you can easily create eye-catching LinkedIn carousel posts and make the most of this high-engagement format.